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Rapid growth depends on finding what forces will be mos powerful in the marketplace, what mindsets keep people from taking advantage of those forces, and creating better ways to employ the forces.
To gain virtually unlimited growth, you need to understand three key concepts: irresistible growth, stalls Miguel Cabrera Tigers Jersey , and stallbusting.
The term "irresistible force" conjures up ideas of overwhelming power, like the jet stream, a tornado or an earthquake, that often suggest conflict or annihilation. But "irresistible" can also mean something that is so alluring that we are drawn to it despite our will. In the Odyssey, for example, Odysseus had to be bound to the mast of his ship so that he could resist the songs of sirens as he sailed past their island.
An irresistible force can have either attribute. It can be so strong that it overwhelms you physically Christin Stewart Tigers Jersey , as in a force of nature, or it can be so attractive that it is hard to resist psychologically, as in a temporarily low interest rate, which leads you to borrow excessively.
In business, irresistible forces are powerful trends that can significantly affect the direction of your enterprise. Such forces abound. Customer needs and the influences that create those needs, costs that are hard to control Nick Castellanos Tigers Jersey , government regulation, taxes, trends in the development of technology, globalization, the weather, physical limits Josh Harrison Tigers Jersey , and human behavior are some examples.
An irresistible force is simply any influence that is mostly beyond the control of you and your organization in influencing your business. Unless your enterprise is a virtual monopoly, you have to take into account the whims of the powerful customer before deciding where you will sit.
As an example, consider a company that provides accessories for sport utility vehicles (SUVs). When the demand for SUVs is high, the accessory manufacturer is kept busy trying to make enough products to keep up with the demand. As newer and better models of SUV come out, the demand for accessories shifts in new and unpredictable ways.
Similarly, when SUVs lose their popularity -- because of higher insurance premiums Kirk Gibson Tigers Jersey , revelations of overhyped safety or capability for driving in snow, decreased family size, or objections to airborne emissions -- the accessory maker has a hard time selling accessories even if they are vastly improved and offered at a low price. Therefor, the accessory business can be buffeted by irresistible forces in different directions and in unpredictable ways, going rapidly from enormous growth to potential free-fall.
What is an irresistible force? The customer's CEO sits wherever he or she likes.
All enterprises are subject to many and potentially changeable forces. Unfortunately, the leaders of many organizations convince themselves that the status quo will remain in place forever. They create a business model that keeps them focused on fine tuning their current way of doing business. All well and good Al Kaline Tigers Jersey , until the irresistible forces shift in such a way that they encourage your customer to sit instead with your toughest competitor.
Such a change is inevitable in most businesses if for no other reason than demographics. People change their consumption patterns and the numbers of people in various age groups changes as well. Such changes have meant, for example, that the latest needs of baby boomers have driven the U.S. economy in fundamental ways since the 1950s and will continue to do so for quite some time.
Remember the diaper services that did so well in the late 1940s? Freshly laundered cloth diapers were delivered to the home and soiled diapers were sent out to be washed. That business was eventually subjected to many irresistible forces that changed its profitability.
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